I work at Trader Joe’s. This May will be 10 years. For the uninitiated, Trader Joe’s is a unique grocery store. Most of our products are our own Trader Joe’s brand, and any item with a Trader Joe’s label is free of artificial colors, artificial flavors, preservatives, and GMOs. We also carry a wide variety of organic items. And unlike Whole Foods and the “natural” aisle of chains like Kroger and Giant Eagle, our prices are fantastic. We tend to attract health-conscious consumers, or at least people who are trying to “get healthy” (even if they sometimes don’t exactly know what that means).
Every January 2nd at Trader Joe’s is the same.
People assume we aren’t that busy because the holidays are finally over.
Those people are wrong. We are busy. Crazy busy. Absolutely swamped.
Two words: Resolution Season.